Overview
Morrisons is the fourth largest supermarket group in the UK. After a year of mixed results, they wanted to focus on positives and look to the future, in an effort to secure the trust and growth of stakeholder groups.
Solution
'Creating food we're proud of' means celebrating the talented employees, food growers, suppliers, and customers that make Morrisons. Highlighting these individual stories from within stakeholder groups helped point toward success in the year ahead.