Major League Baseball
London Yards
Project Info +
Project Info –
Role: Design Director
Agency: Imagination
Creative Directors: Jiri Bures
Wesley Richardson, Colin Rivet
Creative Directors: Jiri Bures
Wesley Richardson, Colin Rivet
Overview
A three-day festival immersing Londoners into the world of baseball, while generating new fans and a buzz around the first London Series between Boston and New York. Involving digital and physical baseball activations, screenings of the game, ballpark-inspired food and drink, and live music and DJs.
Solution
Look and feel played on the rivalry between New York and Boston, with the chevron a nod to the iconic baseball stitching. This device solved the challenge of equal weighting for each brand, while allowing expansion into typography, environmental graphics, architecture and sub identities.
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