Shell
Make the Future
Project Info +
Project Info –
Role: Senior Designer
Agency: Imagination
Creative Directors: Jiri Bures
Wesley Richardson, Colin Rivet
Creative Directors: Jiri Bures
Wesley Richardson, Colin Rivet
Overview
A four day festival in London’s Olympic Park, involving hands on experiments and interactive activities exploring what the future of energy will look like. The festival culminates in the Eco Marathon, where students from around the globe compete to design a vehicle with the highest possible fuel efficiency.
Solution
An illustrated matrix tells the global energy mix while allowing individual stories to be celebrated and expanded. With many activations requiring bespoke executions, a kit of parts was developed using illustration, materiality and colour, forming a framework to bring future energy stories to life.
