Overview
Shifting perceptions of Jaguar, The Pace launched with Dua Lipa performing at a secret gig in Amsterdam. Against a set that brought the new I-PACE data to life through visuals and sound, fans around the world were able to create a unique remix of Dua Lipa’s track, based on data from a virtual drive. This resulted in the most remixed song in history.
Solution
Working with the team at Imagination, my role was to translate the 3D experience of Dua Lipa's data led show into environmental graphics and activations, as well as executing screen displays to be shared online.