Overview
Goal Zero ambition is to achieve no harm and no leaks across operations, to ensure Shell remains industry leaders in workplace safety. The ambition was targeted at Shell's Gas-to-liquids facility in Qatar, one of the largest, most complex and challenging energy projects ever commissioned.
Solution
The identity began by creating a purposeful symbol that celebrated the four pillars of Goal Zero ambition. These pillars could then be individually highlighted to encourage achievement of a single goal. This language was expressed in a suite of environmental, printed and digital applications and tools.