Range Rover
Evoque Launch
Project Info +
Project Info –
Role: 2D Design Lead
Agency: Imagination
Creative Directors: Lisa Riordan, Ross Wheeler
Creative Directors: Lisa Riordan, Ross Wheeler
Overview
The global launch of Range Rovers new Evoque was performed live for London celebrities and press. Gigantic screens formed the backdrop for a dynamic choreographed driving sequence, while inside the story of the new Evoque was brought to life through a series of connected multimedia rooms.
Solution
A consistent look and feel across outside performance and inside activations was key to express the Evoque theme of ‘Live for the City’. Existing frame structures were modified to hold different materials and media, making each area consistent but unique. The system was then guide-lined for Evoque launch events in other global capitals.
