David Jones
A New Dawn
Project Info +
Project Info –
Role: Graphic Design Lead
Agency: YourStudio
Creative Director: Simon Stacey,
Design Director: Tracey Halliday
Creative Director: Simon Stacey,
Design Director: Tracey Halliday
Overview
To celebrate the David Jones SS/20 campaign—and the launch of their new Elizabeth Street flagship in Sydney—a series of multi-sensory activations were created based around the theme of "A New Dawn".
Solution
Typography is pared back and informative, allowing materials to be centre stage and bursts of colour to play a vital role in bringing moments of joy and a sense of mental and physical restoration.
