Provident Financial
Annual Report
Project Info +
Project Info –
Role: Senior Designer
Agency: Radley Yeldar
Creative Director: Graeme Kendrew
Design Director: Rob Lamb
Creative Director: Graeme Kendrew
Design Director: Rob Lamb
Overview
After a tumultuous year, Provident wanted to be straightforward and honest to rebuild trust among stakeholders, employees and customers.
Solution
Using a simplified graphic language of building blocks, a visual style was established throughout the report. This straightforward, single colour style was in line with Provident's no-nonsense tone for the report.
