Honda
CR-Z Launch Brochure
Project Info +
Project Info –
Role: Senior Designer
Agency: The Grid Creative
Creative director: Jonathan Collins
Creative director: Jonathan Collins
Overview
When Honda released their sports hybrid coupe 'CR-Z', there was nothing else like it in the eco car category. They wanted a launch brochure that reflected that individuality and attitude.
Solution
A superhero tone of voice and forward slanting type device indicating this cars pursuit of speed. Every spread was considered for maximum graphic effect and to reflect the vehicles unique personality.
