MLB
Yards Challenges
Project Info +
Project Info –
Role: Design Director
Agency: Imagination
Creative Directors: Jiri Bures
Wesley Richardson, Colin Rivet
Creative Directors: Jiri Bures
Wesley Richardson, Colin Rivet
Overview
Yards Challenges were the focus of the four day festival of baseball which was MLB London Yards. From the Spin Cycle pitching game to the Home Run Derby, a new generation of fans were able to experience the game in a unique and exciting form.
Solution
Expanding upon the London Yards visual language, the individual challenges were given a unique but harmonious visual style, one that referenced the event branding as well as traditional baseball badges. Each challenge had bespoke architecture, floor graphics, printed posters and large fret cut crests.
-12.jpg)
-14.jpg)
.jpg)
.jpg)
